“The
Word of our God stands forever.” Isaiah 40:8
Facebook, Twitter,
Pinterest, LinkedIn, and Google+ are all sites in a hard-working
author’s self-promotion arsenal. The idea of creating a “viral
circle” and keeping things buzzing in the cyber world is essential
for branding and name recognition. It’s not just for self-published
authors anymore. Even the big New York publishers are leaving most
promotional work to the authors nowadays.
Reluctant writers
who shy away from technology may find it difficult to forge a path in
today’s publishing arena. Modern readers want to connect with their
favorite storytellers in ways that were never possible until
recently.
Getting their attention is no easy task either. Diminished are the
days when readers enter brick and mortar bookstores and select books
from a pre-selected group on a shelf. Book trailers are replacing
back cover blurbs. The readership is there, but they crave a more
visual format. Juicy electronic tidbits send them to Amazon and
Barnes and Noble to download books onto their various devices.
Why do authors work
so hard for so little? What drives them to make it in this world at
all cost? And what do all the changes in cyberland mean? Quite
simply, it means we, as authors, must learn to accept change and
focus our efforts on what is most important. I think you’ll be
surprised by what that is.
Jesus.
He faced the
ultimate task of venturing into unknown territory, networking with
people, and making sacrifices for the greater good. He lead by
example and had the support of the Father behind him.
How about you? If
you want to get good press, you need to start with the support of the
Man Upstairs. Pray for guidance in your path. Then you’re ready to
begin your literary journey. Be prepared to make sacrifices along the
way. Learn a lot and love what you do.
Thank you, Lord,
for the opportunity to serve You with words!
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